The Amir Cup stands as one of Qatar’s most prestigious and beloved football tournaments. Known as the pinnacle of local football, the Amir Cup Final is a celebrated event that draws fans from across the country, uniting communities and showcasing the spirit of the beautiful game. In May 2025, the Qatar Football Association (QFA) entrusted The Planners with creating an immersive fan experience outside Khalifa International Stadium, and the result was a dynamic, fully branded fan zone that captured the passion and excitement of the final like never before.
A Fully Immersive Football Activation
The Amir Cup Fan Zone 2025 was designed to be more than just a pre-game gathering; it was a destination in itself. Guests arriving at the stadium were welcomed by a bold, red-branded entrance arch and a seamless reception experience that set the stage for a day of excitement.
The Planners conceptualized, produced, and managed every element to reflect the energy and prestige of the tournament, from striking branded wayfinding and interactive games to custom photo opportunities that gave fans the perfect backdrop for their memories.
Inside the fan zone, a 14m x 5m custom stage with an LED screen and high-end sound and lighting systems became the heart of the space. Here, live DJs, football freestylers, jugglers, and roaming performers entertained the crowds, creating a lively festival-like atmosphere that kept spirits high before the big match.
Interactive Football Games for All Ages
A key focus of the Amir Cup Fanzone was inclusivity and interactivity. The Planners curated a diverse mix of football-themed games and challenging activities designed to engage fans of all ages, from young children to adults.
Visitors could test their skills at foot pool, foot bowling, mini golf, VR football experiences, a reaction wall, foosball – among others – and even a movement metaverse game. Picnic benches and bean bag seating areas offered relaxed spots for families and groups to enjoy the entertainment, recharge, and soak up the tournament buzz.
The careful design and layout of these interactive zones ensured a smooth guest flow, allowing everyone to enjoy the activities without crowding or delays. With vibrant red branding woven throughout the installations, every detail reinforced the identity of the Amir Cup and the sense of being part of something big and unforgettable.
Flawless Event Planning and On-Ground Execution
Beyond design and production, The Planners handled complete event logistics and on-ground coordination. This included acquiring all AV and technical equipment, managing power supply through generators, and sourcing and coordinating a diverse lineup of entertainment talent. Every detail — from talent sourcing to smooth crowd management —highlighted The Planners’ commitment to delivering seamless, high-impact event experiences.
A Lasting Impact on Football Fans
The Amir Cup Fanzone 2025 not only amplified the excitement of the final but also offered fans an immersive, memorable way to celebrate Qatar’s biggest football event. By blending creative event design, advanced production techniques, and flawless execution, The Planners transformed an open stadium forecourt into a vibrant, football-focused celebration enjoyed by thousands.
Click here to explore some of our favorite branded moments from the Amir Cup 2025 Fanzone.