Fashion Trust Arabia

Client: QMA & FTA

FTA is a non-profit initiative aimed at finding, funding and supporting design talents from the Arab world, giving them a platform and opportunity to build their brands and achieve their full potential on a global level. A jury of fashion industry leaders fromacross the world gathered in Doha to select the five winners out of 25 finalists.

The Planners were contracted by Qatar Museums Authority (QMA) and Fashion Trust Arabia (FTA) to organize their inaugural award ceremony and gala dinner at Doha Fire Station along with the designers exhibition and judging area at the Bin JalmoodHouse at MsheirebMuseums, the event took place from 26th to 28th of March 2019 and was attended by more than 400 guests that included H.H. SheikhaMoza, H.E. SheikhaMayassa, Co-Chair of FTA and world-renowned celebrities.

The set-up in gala dinner was beautifully designed and built keeping fashion theme in mind, from its unique entrance to surrounding light structures and Arabesque style panels including branded flooring and giant honeycomb shape inspired stage backdrop. Thedesigner’s exhibition area was also designed following the same honeycomb theme ( hexagon shape ) yet keeping it simple to highlight the designer’s work and designs.